Traditionally much of the hype with weddings is geared towards the “bride“. It’s her day. I know my grooms don’t get too excited about listening to floral arrangements or color designs. But I must say, I have made a conscious effort to gear all of my business marketing material to “the couple“. And for good reason – grooms are stepping up to the plate!
Guys are wanting to be more involved, make more decisions besides the music entertainment and the bar. So don’t forget to include them – if they aren’t interested, then no harm, no foul. Also – if your groom is bored to tears at The Knot, then send them to Groom’s Online. It’s a wedding dude’s site.